Maxwell L. Alexander
NYS Licensed Real Estate Salesperson
Designer, Creative Director, Editor-in-Chief of the Hudson Valley Style Magazine, and World-Class Brand Strategist and Coach, Maxwell has elevated creative-, design- and cultural value for hundreds of brands all around the world, ranging from Technology Startups, Wellness & Fitness Brands, to Fortune 500 Companies and Globally Renown Non-profit Organizations and Government Agencies.
Design Thinking is at the core of Almax Realty's breakthrough approach to Real Estate business and as Vice President of Marketing and Design, Maxwell outlines Global Marketing and Brand & Design Strategy and serves as a liaison with Global Real Estate Partners.
As a REALTOR®, New York State Licensed Real Estate Salesperson, an experienced Real Estate Investor, and CEO at the Duncan Avenue Group, Maxwell represents Authentic Hudson Valley™ properties designed by the Award-Winning Duncan Avenue Design Studio.
Almax Realty is the Real Estate Industry's unrivaled Champion of the Global Marketing Approach. As a VP of Global Marketing and Design, it is my privilege to increase Almax Realty's global reach and work towards expanding our services and partnership network all around the World.
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My Listing Process:
1. Let's meet and brainstorm
At our first meeting and walkthrough of your property, we will discuss the initial market assessment, pricing, and marketing strategy. We will talk about your goals and the best way to reach them. We'll help you to achieve an optimal market positioning based on your goals, whether it is the sale price or timing. And BTW, we can do facetime if we can't meet in person 🙂
2. It's time for a facelift
Whether it is a brand new construction or a 200-year-old castle, your property will get a facelift based on the Strategy we agreed on at the first step. It could be as little as a few expert staging recommendations or even more extensive measures such as paint or landscape improvement. We'll show you the numbers and how a small tweak at the initial stage can deliver a tremendous return at the closing. Our industry partners can get the job done timely and efficiently, we even provide easy financing options if necessary.
3. PR and Marketing Gears are starting to spin
Next, we will start executing the Strategy: whether it is an award-winning real estate photography, property branding, aerial/drone imaging, video walkthrough, social media campaign, search engines optimization, feature in a critically acclaimed publication with a global reach, or all of the above - it is all included in our Strategic Marketing Package at no additional cost to you!
4. Here is the fun part!
When the listing is ready to be presented in all of its glory, we will hold the first open house event and invite potential buyers, real estate brokers, industry leaders, news outlets and members of the public. At the end of the event, we will distribute a press-release, interviews, and event photos through 250+ media/pr/news channels and push the property listing via MLS, Zillow, Realtor.com, Trulia and 100+ other real estate marketing platforms.
5. Building Windmills, not Walls
Real Estate is a dynamic and ever-changing market. Those who can harness the energy of the winds of change will eventually win. During the time on the market, we will help you to negotiate offers and adjust your Strategy based on the market feedback.
6. Paper-pushing is still a thing, even when it's digital
Selling Real Estate is a process that involves many team players and an enormous workflow of documents. Our team will assist you and your legal team with paperwork all the way from the beginning until closing and we will stay on top of the timeline, making sure everything is on track!