Are you selling Your Hudson Valley Home? Here are a few things to consider before your first price drop.
By Realtor Maxwell Alexander
It’s the end of a crazy summer here in the Hudson Valley’s real estate market. Bidding wars are far less frequent and the average number of buyers trying to get the same property went down from dozens to just a few. So your house might be in perfect shape and you’ve priced it right, but still, due to seasonal market fluctuations, your home is still on the market and you might be thinking about a price drop? Well, just wait for a second, here are a few suggestions that might be more cost-effective than a $10K price reduction.
Pricing might not be the first reason why your home isn’t selling. Think about this one: Curb appeal. It’s the first thing potential buyers see when they pull up to your home and believe me, people do judge books by their covers! It’s time to boost the curb appeal and impress your buyers from the very first second they see your home and you don’t have to break the budget on this one. Simple fixes like power washing your siding, porch, and deck, trimming bushes and cutting your lawn could make a huge difference! And don’t forget about the front door: paint it with fresh paint to make it look new.
Now that the exterior looks great, improve the interior as well. Start from de-cluttering and de-personalizing your home. You’d be surprised that certain personal things we have in our homes, could trigger quite strong emotions in other people’s minds and they could be negative as well which is a huge NO-NO if you are trying to sell a house. Get rid of all of your family photographs, questionable art pieces, and even your high school trophies. Instead, stage it up a little with a few pieces of brand new furniture with a fresh contemporary look and get a few trendy decor items from HomeGoods, to make your home look relevant to what’s happening in the World. If you are having trouble doing it yourself – hire professional stagers, who also are licensed realtors preferably. They will know how to stage your home exactly for the target audience that will be interested in purchasing it and will help you to highlight the most important aspects that add value during a real estate sale transaction.
Next, get it professionally photographed! Yes, for this one you should go with a real pro who has a strong portfolio and legit credentials (like an art school degree as opposed to “I am self-thought and just talented at everything” statement). More than 90% of buyers start their home search online and 98% of them won’t even consider scheduling a showing of a house without professional photographs. Your professional real estate photographer will have all the right equipment and training to not only make your home look best online, but also to tell the story of your home that will help potential buyers relate to their future home before even seeing it in person.
And the last, but not least, hire a professional Realtor! Alexander Maxwell Realty is the one and the only team of the best Hudson Valley realtors that provide world-class complimentary marketing services with every listing including expert staging consultation, professional photography, aerial and drone photography, video walkthrough, virtual tour and a feature in Hudson Valley’s premiere style and design magazine.
In today’s market, real estate investors, as well as regular buyers are spoilt for choice. Even the best location is no longer enough when it comes to competing on a Global Market and this is when Strategic Branding comes into play. Luxury Real Estate Properties do not sell overnight and require a long-term Brand Strategy.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. In real estate stakes are much higher just because the subject of the branding process is a single product and the goal is one transaction – property sale.
Alexander Maxwell Realty has partnered with award-winning Duncan Avenue Studio and together has more than a decade of experience branding products and services competing on the Global Market. Our clients include world-renown global economy players, Fortune 500 Companies, technology startups, wellness, and fitness brands, medical, manufacturing, real estate brands, NGOs as well as government agencies.
Each property listed with Alexander Maxwell Realty becomes a unique World-Class Brand and presented to the local and global audience of real estate buyers through our high-end PR and marketing channels.
Contact Us today to schedule your listing consultation.